Hey Megs

Hi, I’m Megan. I’m a creative director and strategist based in NYC. I work with brands to figure out what they stand for, find the words for it, and carry that thinking through to launch.

I was the first employee at STORY, the cult New York concept store, where I led editorial, brand collaborations, and programming. I’ve since led the rebrand of Ten Percent Happier to Happier, shaped the voice and messaging of women’s healthcare brand Tia. Today, I work with founders and creative teams on brand strategy, naming, voice, campaigns, and launches. My clients range from Chanel and Netflix to brands just getting started.

Hi, I’m Megan. I’m a creative director and strategist based in NYC. I work with brands to figure out what they stand for, find the words for it, and carry that thinking through to launch.

I was the first employee at STORY, the cult New York concept store, where I led editorial, brand collaborations, and programming. I’ve since led the rebrand of Ten Percent Happier to Happier, shaped the voice and messaging of women’s healthcare brand Tia. Today, I work with founders and creative teams on brand strategy, naming, voice, campaigns, and launches. My clients range from Chanel and Netflix to brands just getting started.

Hi, I’m Megan. I’m a creative director and strategist based in NYC. I work with brands to figure out what they stand for, find the words for it, and carry that thinking through to launch.

I was the first employee at STORY, the cult New York concept store, where I led editorial, brand collaborations, and programming. I’ve since led the rebrand of Ten Percent Happier to Happier, shaped the voice and messaging of women’s healthcare brand Tia. Today, I work with founders and creative teams on brand strategy, naming, voice, campaigns, and launches. My clients range from Chanel and Netflix to brands just getting started.

A little strategy. A little magic.

A little strategy. A little magic.

A little strategy. A little magic.

I. Selected work

Branding for people with one free hand.

01 / Medela

Deeper than we look

02 / Carte Blanche

Getting the group chat out of the group chat.

03 / Evite

II. A little about my practice

My practice brings together brand strategy, creative direction, and writing. I work closely with founders, teams, and agencies to get to the heart of a brand: what it stands for, why it matters, and what it has to say. Then I help bring that thinking into the world, through a name, a voice, a campaign, or a new beginning.

Brand Narrative / Creative Strategy/ Creative Direction / Copywriting