Selected work / 01

Happier

Rebranding meditation to meet people where they are.

Happier brand identity and app design

Happier / Brand evolution

Brand, product & campaign strategy

I. The challenge

Make meditation relevant to the lives people are actually living.

II. The insight

People need support in the middle of the mess, before everything gets quiet.

Happier brand detail

III. The work

Brand, product, and campaign strategy connecting meditation to real-life moments, from burnout to divorce.

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